Accelerate Your Growth Marketing with Accelem
- B2B Marketing Expertise
- Performant Campaigns
- Optimized Content
- Insightful Reporting
Solutions to B2B Marketing Challenges
At Accelem, we understand the unique set of challenges B2B companies face in their marketing initiatives. We work with you to develop customized solutions that are in line with your goals and resources. We aim to improve every part of your inbound marketing efforts to create sustainable, efficient growth for your business.
B2B marketing requires meticulous tracking and reporting, ensuring every marketing dollar is optimized. From discerning lead quality to optimizing conversion rates, we provide invaluable insights and strategies to maximize your return on investment.
B2B Marketing Experience
B2B marketers operate in a unique environment, which requires someone experienced in the field.
Lead Quality Insights
Not every lead is born equal - companies need insights into which campaigns and content generate the highest quality leads.
Maximizing Lead Conversion
Keeping attention is difficult - need to optimize lead flow to convert as many leads down the funnel as possible.
Efficient Spending
Budgets are limited, proper tracking and reports need to be established to ensure every dollar spent is optimized.
How Accelem Can Help Your Organization's Marketing Efforts
Lead Generation
With the right performance marketing strategy, we can generate high quality leads for your business that constantly add to your sales pipeline. We’ll work with you to:
- Establish the primary goal & target audience
- Determine optimal ad channel/network mix
- Generate high-performing content
- Set-up and launch campaigns
- Monitor, test, and optimize
CRM Optimizations
Generating a lead is just the first step. To add the most value to the sales pipeline, CRM’s need to be designed so that each lead gets:
- The right messaging, at the right time
- Marketed to on multiple channels
- Assigned to the optimal team member
- Updated status’ based on their activity
Our CRM automations take care of lead management, giving your sales team more time for selling.
Tracking & Reporting
The right reporting dashboards ensure every decision made is backed by data. With our lead tracking and reports, we can measure:
- Pipeline impact by network, campaign, region, etc.
- The content that resonates most with your audience
- Qualified lead percentages by campaign
- Conversion rate of leads into demos and clients
