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Growth & marketing ops partner

Your growth ops, accelerated.

Accelem is the embedded growth and marketing ops partner for fintech and B2B SaaS companies. We work as an extension of your team and own the systems behind your pipeline: your CRM, your AI marketing and sales workflows, and your paid media.
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For fintech and B2B SaaS teams · English & French

What we own, with you

CRM optimization & automation

Clean data, routing and automation your sales team trusts.

AI in your workflows

Enrichment, follow-ups and summaries, wired into your CRM.

Paid media

LinkedIn, Reddit, Google and Microsoft Ads, measured on pipeline.

Connected in one system, owned by one team.

The challenge

The growth problems B2B teams hit, solved together.

Most B2B teams hit the same wall. The CRM grew without a plan, so leads fall through the cracks and nobody trusts the reports. AI tools were bought but never wired into how sales and marketing actually work. Campaigns run, but no one can say which ones create pipeline.

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A CRM nobody trusts

Duplicates, broken lifecycle stages, and reports that start arguments.

AI on the shelf

Tools and licences that save no time because they aren't connected to your workflows.

Ad spend without a through-line

Leads show up in the ad platform, but not in the pipeline report.

No end to end owner

CRM, AI and ads sit with different people, so nobody connects them to pipeline.

What we own

Three growth systems. One embedded team running them.

We take ownership of three connected systems and run them as one, so every campaign, workflow and record points at the same goal: pipeline.

01

CRM optimization & automation

We audit, clean up and rebuild your HubSpot (or Salesforce, Pipedrive and similar) so it matches how you actually sell, then automate the busywork.

  • Lifecycle stages, lead scoring and routing your sales team agrees with
  • Automated nurture, handoffs and follow-ups
  • Clean data, deduplication and sensible properties
  • Dashboards that tie every campaign to pipeline
Fix my CRM
02

AI in your marketing and sales workflows

We find the repetitive work in your funnel and put AI to work on it, connected to your CRM so it is not one more tab to check.

  • AI lead enrichment, research and qualification
  • Personalized follow-up and sequence drafts, reviewed by your team
  • Call and meeting summaries logged automatically to the CRM
  • Content and ad-variation workflows with a human in the loop
Explore AI workflows
03

Paid media that feeds the pipeline

Full-funnel strategy and hands-on campaign management on the channels where B2B buyers spend their time, measured on pipeline, not clicks.

  • LinkedIn Ads for account- and role-based targeting
  • Reddit Ads for reaching technical and niche communities
  • Google and Microsoft Ads for high-intent search
  • Conversion tracking connected back to your CRM
Plan my next campaign

Plus: Answer Engine Optimization (AEO)

We structure your site and content so AI assistants like ChatGPT, Perplexity and Google's AI answers can find, understand and cite you.

Why Accelem

Why teams choose an embedded partner over another agency

Embedded, not outsourced

We work in your tools, channels and meetings as part of your team.

Senior from day one

The person on your discovery call is the person doing the work.

Ops and media under one roof

The people running your ads also own the CRM and tracking that judge them.

Built for the long run

We build systems that compound, then stay to run and improve them with you.

Contact

Let's talk.

Tell us what’s going on with your CRM, campaigns or AI plans, and we’ll take it from there.

What happens next

  • We reply to find a time that suits you
  • A free strategy call about your CRM, campaigns and AI
  • Clear next steps, whether or not we work together

We’ll only use your details to reply to you.

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